Consumer Behavior in Buildings Energy Use
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Economic theory of customer preference describes consumer behavior as a “set of activities prospective customers undertake in searching, selecting, valuing, assessing, supplying and using of products and services in order to satisfy their needs and desires” (Čavoški and Markovíc 2015).
When it comes to research in the field of energy consumption and energy efficiency, there is a lack of common understanding of what consumer behavior is, since it is strongly related to the technical, economic, sociological, and psychological models applied to understand how and why people perform energy-related actions, and to the disciplines which investigate these actions. Hence, consumer behavior might be referred, among others, as occupant behavior and energy behavior.
Occupant behaviorhas been referred as a set of “observable actions or reactions of a person in response to external or internal stimuli, or respectively actions...
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