Encyclopedia of Big Data Technologies

Living Edition
| Editors: Sherif Sakr, Albert Zomaya

Big Data Application in Manufacturing Industry

  • Amit Mitra
  • Kamran Munir
Living reference work entry
DOI: https://doi.org/10.1007/978-3-319-63962-8_31-1


Today data on customers or clients of companies is one of the key resources that adds to the valuation of an organization. Often data is not only generated by customers who are buying from organizations but increasingly because of feedback that they may share on various social media platforms about their experiences of buying. So, traditional approaches where data collection was mainly based on conducting surveys of customer experiences are increasingly becoming a thing of the past. On the one hand, people prefer to refrain from participating in surveys as these may be time-consuming; on the other the amount of time spent on social media platforms has been on the rise. Given such an environment, it is commonplace for organizations to collect data through touch points that customers use when ordering or choosing products and services. Therefore, data generation is not limited to responses to survey questions but more because of touch points and social media posts. In this...

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Bristol Business SchoolUniversity of the West of EnglandBristolUK
  2. 2.Computer Science and Creative TechnologiesUniversity of the West of EnglandBristolUK

Section editors and affiliations

  • Kamran Munir
    • 1
  • Antonio Pescapè
    • 2
  1. 1.Computer Science and Creative TechnologiesUniversity of the West of EnglandBristolUK
  2. 2.Department of Electrical Engineering and Information TechnologyUniversity of Napoli Federico IINapoliItaly