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Agricultural Government Commercial Company

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Agriculture; Government commercial company; Public sector; Rice industry


Government Commercial Company: A 100% government-owned corporatized enterprise that is required to operate purely on commercial objectives.

Product Differentiation: Making changes to product to set it apart from competitor products in the marketplace.

Product diversification: Modifying current products to add variety or adding new products to the existing line or mix of products.


In the field of public administration or public management, the issue of organizational performance has become critical since it is seen as the ultimate goal (Rainey 2003). Providing solutions to the reforming, yet struggling public companies will not only help improve their performance but also greatly enhance the overall public sector portfolio performance of economies. However, certain public companies are resource dependent on other stakeholders. The perusal of literature is indicative of public...

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  • Pratap A (2021) Email interview with General Manager, Fiji Rice Limited. 16, 22 February

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  • Rainey HG (2003) Understanding and managing public organizations. Jossey-Bass, San Francisco

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  • Sharma R (2021) Email correspondence with Board Chairperson, Fiji Rice Limited. 20 February

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  • Singh D (1998) Rewa rice or is it Rewa trading? Government rice company diversifies into wholesaling to survive competition. The Review, 26 September

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Correspondence to Jashwini Narayan .

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Narayan, J. (2021). Agricultural Government Commercial Company. In: Farazmand, A. (eds) Global Encyclopedia of Public Administration, Public Policy, and Governance. Springer, Cham.

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-31816-5

  • Online ISBN: 978-3-319-31816-5

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