Synonyms
Definition
Daniel Carpenter defined organizational reputation as “a set of beliefs about an organization’s capacities, intentions, history, and mission that are embedded in a network of multiple audiences” (Carpenter 2010, 33).
Introduction
Organizational reputations are impressions of organizations that stakeholders share based on their capacity, roles, policies, and obligations (Fombrun and Shanley 1990; Carpenter 2010). Organizations’ accumulative pasts and prospective behaviors influence diverse affiliations to evaluate how attractive the organizations are (Carpenter 2001, 2010; Fombrun 1996, 2012; Post and Griffin 1997). It is important for organizations to maintain good reputations with multiple audiences, including politicians, interest groups, citizens, community, employees, and customers (Carpenter 2001; Post and Griffin 1997). It means that the audiences are willing to support the organization physically and emotionally.
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Lee, D. (2016). Organizational Reputation. In: Farazmand, A. (eds) Global Encyclopedia of Public Administration, Public Policy, and Governance. Springer, Cham. https://doi.org/10.1007/978-3-319-31816-5_3001-1
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DOI: https://doi.org/10.1007/978-3-319-31816-5_3001-1
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