Political Communication

  • Bryan T. GervaisEmail author
Living reference work entry
DOI: https://doi.org/10.1007/978-3-319-31816-5_2531-1



Political communication is the dissemination of political information among and between political elites, mass media organizations, and the public. The study of political communication emerged as an important subfield of both political science and communication in the twentieth century, with research focused on the influence of the news media on public opinion and voting behavior; the theories of agenda-setting, framing, and priming effects; the tactics and efficacy of political campaigns; the effects of negative political advertising; the discourse and deliberation among the mass public; the speeches and rhetoric of office holders; the interactive relationships between elite and mass opinion; the influence of commercial and political pressures on the content of news media; the relationship between partisan polarization and partisan media; and the advent of digital...


News Medium Political Communication Television News Vote Choice Political Knowledge 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Authors and Affiliations

  1. 1.University of Texas at San AntonioSan AntonioUSA