Creating a Flow Organization to Lead into the Future

  • Ruediger Fox
Living reference work entry


Our traditional command-control-based business organizations seem less and less able to keep pace with the increasing complexity and growing dynamics induced by our globally connected economy. Success and resilience on this new level of societal evolution require organizational competences that are fundamentally different from transactional optimization and get rather undermined by our yet largely contest-based corporate cultures. System consciousness, corporate agility, and proactive collaboration can only emerge from an authentic collective focus and need to be fueled by intrinsic rather than extrinsic motivation – ultimately from a place of flow. The Gross Corporate Happiness® model represents the first integral framework that integrates all the key conditions for such a Flow Organization and provides the means to identify the relevant “acupuncture points” for an effective organizational transformation. In order to achieve a lasting shift in the traditional mental models, its introduction process ideally follows five distinct phases of a “Hero’s Journey” that ensure that the change is fully embedded into the DNA of the organization: Identifying the Organizational Soul, Creating a Movement, Shifting from Control to Trust, Transforming the Organization into a Community, and Focusing Energy on a process of Continuous Evolution.


Corporate happiness, Intrinsic motivation, Bhutan, Corporate Soul, Agile organization, Self-determination theory, Hero’s Journey, Flow, Organizational transformation, Collaboration, System thinking 


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.GCH-Institute (Hamburg/Zell am Moos)Zell am MoosAustria

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