Cognitive-Affective Processing System
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Definition
While the distinction between emotions and reason dates back to Aristotle (1954), contemporary social psychologists have continued to rely on this distinction, especially in the domain of attitudes and persuasion. That is, people’s affect (e.g., feeling happy) and cognition (e.g., belief about usefulness) have been conceptualized as separate components or bases of overall attitudes, which refer to the global evaluations of issues, objects, persons, or groups on a valence dimension ranging from negative to positive (e.g., Rosenberg and Hovland 1960; Zanna and Rempel 1988). In addition, much empirical evidence has demonstrated that affect (i.e., emotions) and cognition (i.e., beliefs) contribute to unique variances in attitudes (e.g., Abelson et al. 1982; Breckler 1984; Crites et al. 1994; Trafimow and Sheeran 1998). Importantly, there are no assumptions about the mental effort that is requiredto process emotions or beliefs. That...
References
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