The Theory of Virtuality Culture and Technology-Mediated Human Presence

  • Jennifer Camille Dempsey
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Many scholars have studied orality and literacy culture throughout history. However, society is just beginning a shift that cannot be explained by preexisting cultural conventions as it moves toward a culture of virtuality mediated by contemporary technology. This chapter articulates a vision for virtuality culture theory, along with defining the features of virtuality, as it expands upon the theoretical foundation of Walter Ong’s orality and literacy culture model. This includes contrasts between virtuality, literacy, and orality cultures, as well as the gap between secondary orality and virtuality culture. A reflection is shared on the three ways contemporary technology creates human presence related to virtuality culture theory, along with specific examples. This includes a rationale for why contemporary technology mediates opportunities for allowing us to be human in our communications, explorations, and interactions. Implications for further research related to this work are also addressed.


Communication Culture Cultural studies Cultural theory Human presence Literacy Media studies Media theory Orality Presence Primary presence Secondary orality Secondary presence Technology Tertiary presence Virtuality Virtuality culture Virtuality culture theory Walter Ong 


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© Springer International Publishing AG 2018

Authors and Affiliations

  1. 1.Northwest Institute of ResearchErieUSA

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