Definition
Network Direct Selling Organizations (NDSOs) are organizations devoted to promoting the sale of consumer products through direct contact between the distributor and the consumer (Clarke 1999). The relation between these organizations and the New Age can be traced in the holistic notions of therapy that are used to explain the action of products on people’s health and attitudes and a particular combination of these ideas and the imaginary of the capitalist economic system which motivates the distributors to be more productive.
A system of marketing networks was used by the creators of Amway in the late 1950s in the U.S.A.; later it became generalized in that country and went international in the 1980s (Biggart 1990). The scheme is based on the recruitment by each distributor, who has no relation with the company as an employee, of other distributors, creating a pyramid type of sales network; each new distributor is trained and supervised by the person who recruited him or...
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References
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Gutiérrez Zúñiga, ∎. (2015). New Age in Network Marketing Organizations. In: Gooren, H. (eds) Encyclopedia of Latin American Religions. Springer, Cham. https://doi.org/10.1007/978-3-319-08956-0_57-1
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DOI: https://doi.org/10.1007/978-3-319-08956-0_57-1
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