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Conceptual Model of Mobile Augmented Reality for Cultural Heritage

  • Ulka Chandini PenditEmail author
  • Syamsul Bahrin Zaibon
  • Juliana Aida Abu Bakar
Living reference work entry
DOI: https://doi.org/10.1007/978-3-319-08234-9_79-1



Conceptual model of mobile augmented reality for cultural heritage towards enjoyable informal learning is a representation that provides, by a composition of concepts, component of content, navigation and user interface design, interactivity, features, hardware, and process that is appropriate for enjoyable informal learning at cultural heritage site for mobile augmented reality.


Mobile augmented reality (AR) for cultural heritage site has been developed for already a decade (Angelopoulou et al. 2012; Armanno et al. 2012; Chang et al. 2015; Ciurea et al. 2014; iTACITUS 2007; Kim and Park 2011; Moorhouse et al. 2017; Seo et al. 2011; Techcooltour 2013; Tussyadiah et al. 2017; Vlahakis et al. 2002). However, these existing applications lack enjoyable informal learning concept (Damala 2009).

Enjoyable informal learning is based on...

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Authors and Affiliations

  • Ulka Chandini Pendit
    • 1
    Email author
  • Syamsul Bahrin Zaibon
    • 2
  • Juliana Aida Abu Bakar
    • 2
  1. 1.Department of Virtual Reality, Faculty of Creative MultimediaMultimedia UniversityCyberjayaMalaysia
  2. 2.Institude of Creative Humanities, Multimedia & Innovation, School of Creative Industry Management & Performing ArtsUniversiti Utara MalaysiaSintokMalaysia