Game prosumption refers to the process of both production and consumption of computer games rather than focusing on either one (production) or the other (consumption).
Concept of prosumption was first introduced by Toffler (1980) as part of his futuristic outlook to the post-industrial age. Kotler (1986) found the idea of involving individuals in the production of the goods and services they consume rather provocative. Yet, it took a while for consumers not to be considered as passive responders but active creative actors contributing to the value creating process (Xie et al. 2008).
Key Principles and Concepts
In its contemporary use, prosumption implies that consumer participate in the production of the goods that they consume (Ritzer and Jurgenson 2010). Accordingly, presumption involves more than just a single act. It is an integration of participatory...
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