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Destination branding

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Encyclopedia of Tourism

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References

  • Cai, L. 2002 Cooperative Branding for Rural Destinations. Annals of Tourism Research 29:720-742.

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  • Gnoth, J. 2007 The Structure of Destination Brands: Leveraging Values. Tourism Analysis 12:345-358.

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Author information

Authors and Affiliations

  1. Purdue Tourism and Hospitality Research Center, Purdue University, 700 W. State Street, West Lafayette, 47907-2059, USA

    Liping A. Cai

Authors
  1. Liping A. Cai
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Correspondence to Liping A. Cai .

Editor information

Editors and Affiliations

  1. School of Hospitality Leadership, University of Wisconsin-Stout, Menomonie, Wisconsin, USA

    Jafar Jafari

  2. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, Hong Kong SAR

    Honggen Xiao

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© 2014 Springer International Publishing Switzerland

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Cai, L.A. (2014). Destination branding. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01669-6_53-1

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  • DOI: https://doi.org/10.1007/978-3-319-01669-6_53-1

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  • Publisher Name: Springer, Cham

  • Online ISBN: 978-3-319-01669-6

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