Located in East Africa (Figure 1), the Republic of Kenya has an estimated population of 42 million and has English and Kiswahili as its official languages. Kenya is one of the poorest countries in the world and agriculture is the mainstay of the economy. Tourism is also an important industry in its national economy and a major foreign exchange earner, contributing approximately 10 % to GDP, 10–12 % of total wage employment, and 19.2 % of export earnings (Kenya 2013). The country is the seventh most popular destination in Africa (UNWTO 2013) and is known for ecotourism which features a game safari and viewing of wildlife in pristine natural environments. About 10 % of the country has been set aside for wildlife conservation and promotion of tourism; however, human-wildlife conflicts and poaching are major challenges.
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References
Kenya 2013 National Tourism Strategy 2013-2018. Nairobi: Department of Tourism, Government of Kenya.
KNBS 2013 Kenya Sectoral Data. Nairobi: Government Printer.
Ondicho, T. G. 2010 Tourism, power and politics: the challenges of maasai involvement in tourism development. Unpublished PhD Dissertation, Massey University, New Zealand.
UNWTO 2013 Tourism Highlights. Madrid: World Tourism Organization.
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Ondicho, T.G. (2015). Kenya, tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01669-6_478-1
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DOI: https://doi.org/10.1007/978-3-319-01669-6_478-1
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