Guided tour

A guided tour usually involves a professional tour guide who guides individual or group visitors or tourists around venues or places of interest such as natural areas, historic buildings, and sites and landscapes of a city or region. The accompanying guide interprets the cultural and natural heritage in an inspiring and entertaining manner and in the language of the tourist’s choice. Guided tours can vary in terms of settings, length, subject matters, types of clients, and activity environments (Black and Weiler 2005; Pond 1993).

Tourists often prefer a guided tour so they do not have to choose which sites to visit when time is limited. A group may provide security and social support, the educational content of a tour can legitimize a tourism experience, and the guide acts as a social buffer. Nowadays, there is a wide range of guided tours available. For example, tourists can plan their own tour; some tours have optional arrangements such as shopping, free-time activities, or...