The development, marketing, and management of destinations have increasingly focused on collaboration and partnership approaches (Wang 2011). Wood and Gray (1991) define collaboration and partnership as an arrangement when a group of autonomous stakeholders of a domain engage in an interactive process, using shared rules, norms, and structures, to act or decide on issues related to the case.
Collaboration and partnership arrangements in the tourism industry, particularly at a destination level, involve a number of stakeholders (both public and private) working interactively on a common issue or problem through a process of exchange of ideas and expertise and pooling of financial and human resources (Jamal and Getz 1995). Such activities can be conducted by taking various forms and focusing on different areas. Examples at a destination level may include joint promotion campaigns, participating in co-op programs for trade shows and advertising, organizing familiarization tours for...
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Wang, Y. (2016). Partnership. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01384-8_30
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