Attitude can be defined as the way in which a person views and evaluates something or someone, a predisposition or a tendency to respond positively or negatively toward a certain idea, object, person, or situation. It is traditionally structured along three dimensions: cognitive (perceptions and beliefs), affective (likes and dislikes, feelings, or evoked emotions), and behavioral (actions or expressed intentions toward the object based upon the “cognitive” and “affective” responses).
Two models are offered to explain the causes of attitudes. The first proposes that the cognitive and affective bases of attitudes are predictive of the behavior of the subject. In the second, however, behavior is taken to determine attitude. The two views can be considered complementary and not antagonistic. Cognitive, affective, and behavioral components are often not empirically distinguishable, and the three-component terminology is inappropriate in its implication that responses are distinct. This...
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Vargas-Sánchez, A., Plaza-Mejía, M.Á., Porras-Bueno, N. (2016). Attitude. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01384-8_11
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DOI: https://doi.org/10.1007/978-3-319-01384-8_11
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