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Makeup

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Encyclopedia of Sexual Psychology and Behavior

Synonyms

Adornments; Cosmetics; Makeup

Definition

Makeup is a general term that refers to visible cosmetic products that are normally applied to the face with the goal of increasing facial attractiveness. Makeup is primarily worn by women. Cosmetics is a broader term referring to beauty products. It includes makeup as well as skin care creams, hair care products, perfumes, and personal hygiene products.

Makeup

History of Makeup

Evidence for the use of pigments applied cosmetically to female face dates back at least 5000 years, with the discovery of a clay female head bearing red pigment on the lips and cheeks at the Niuheliang burial site in China (dated to the Hongshan Neolithic period, LPICRA, 1986; Mai et al., 2016). Evidence of makeup applied for the express purpose of increasing a woman’s attractiveness to prospective mates is at least as old as Ancient Rome. The Roman poet Publius Ovidius Naso (nee Ovid, 43 BC – 18 AD), encouraged women to apply cosmetics to boost their...

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References

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Sulikowski, D., Wagstaff, D. (2023). Makeup. In: Shackelford, T.K. (eds) Encyclopedia of Sexual Psychology and Behavior. Springer, Cham. https://doi.org/10.1007/978-3-031-08956-5_106-1

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  • DOI: https://doi.org/10.1007/978-3-031-08956-5_106-1

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