Definition
Conceptual metaphor theory claims that a large part of our thought – in particular concerning abstract concepts and complex situations – is metaphorical. This theory proposes that our unconscious and automatic use of metaphors may reflect or reveal ideas, attitudes, and emotions, and that their deliberate or unwitting use can have a significant effect on communication. In this entry, we review how this theory has been applied to both physical and mental health. This analysis includes patient discourses, communications between patients and professionals, and public health communication.
Introduction
Analysis of the conceptual metaphors found in health-related discourses has proved useful for various purposes, including better understanding of affected persons’ experiences, public health communications that are more efficient and respectful, and improved...
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Climent, S., Coll-Florit, M. (2023). Metaphor in Health Discourse and Communication. In: Crawford, P., Kadetz, P. (eds) Palgrave Encyclopedia of the Health Humanities. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-26825-1_16-1
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DOI: https://doi.org/10.1007/978-3-030-26825-1_16-1
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