Introduction
Safety is an important concern in the workplace because of its significant impact on organizations’ short-term and long-term goals and societal stability and sustainability. (Christian et al., 2009). This case study introduces the DuPont safety training observation program (STOP), one of the pioneers in the behavior-safety approach, which improves safety using the power of daily open communication. Since its introduction in the 1960s, DuPont STOP has become a world-class program that has achieved a zero-accident rate and is focused on a value-based process, encouraging everyone in an organization to think for others and their safety (Frederick & Lessin, 2000). The program combines...
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Nguyen, A., Nguyen, M. (2023). DuPont STOP: A Value-Based Safety Training Program. In: The Palgrave Encyclopedia of Social Marketing. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-14449-4_186-1
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DOI: https://doi.org/10.1007/978-3-030-14449-4_186-1
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