Definition
Obesity is one of the growing concerns for children in England. To overcome this problem, the Department of the Health of England and its other partners developed a dedicated health communication campaign, Change4life. The campaign was launched in 2009 to bring a voluntary behavior change among children under 11 years. In the later stage, it targeted adults. By implementing effective communication benchmarks, the campaign reached 99% of targeted families and generated 1.99 million responses. The campaign also observed voluntary behavior change among the families, resulting in a healthy lifestyle.
Acronyms and Abbreviations
British Market Research Bureau (BMRM)
Nongovernment organizations (NGOs)
Introduction
Over the past two decades, overweight and obesity in children have become a severe concern worldwide (Lissau et al., 2004). In England, 14.4% of children in the age group of 4–5 years are obese. Further, the children in the deprived area in England also suffer from...
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Tolia, V. (2022). Change4life Campaign, UK. In: The Palgrave Encyclopedia of Social Marketing. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-14449-4_167-1
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DOI: https://doi.org/10.1007/978-3-030-14449-4_167-1
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