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Communication for Behavioral Impact (COMBI)

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The Palgrave Encyclopedia of Social Marketing

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Definition

Communication for behavioral impact (COMBI) is a strategic planning framework initially developed to design interventions addressing disease outbreaks (Hosein et al. 2009). COMBI is one of the frameworks developed in the past 30 years to devise interventions for public health and social good, similar to other planning frameworks, such as STELa, community-based social marketing (CBSM), intervention mapping, or PRECEDE-PROCEED model (Akbar et al. 2019). Unlike social marketing frameworks, COMBI generally focuses on communication activities and strategies to foster community action.

Introduction

COMBI was ideated in 1994 by Dr. Everold N. Hosein, who is a senior communication advisor for the World Health Organization (WHO), the United Nation’s Food and Agriculture Organization (FAO), Children’s Fund (UNICEF), Population Fund (UNFPA), and Development Program (UNDP). WHO adopted COMBI in 2000 and combined it with UNICEF’s Communication for Development (C4D) framework more...

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References

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Author information

Authors and Affiliations

  1. School of Health, Sport, and Life Sciences, Leeds Trinity University, Horsforth, Leeds, UK

    Marco Bardus

  2. Department of Health Promotion and Community Health, Faculty of Health Sciences, American University of Beirut, Beirut, Lebanon

    Marco Bardus

Authors
  1. Marco Bardus
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Correspondence to Marco Bardus .

Section Editor information

  1. Milken Institute School of Public Health, George Washington University, Washington, D. C., USA

    Doug Evans

  2. School of Health, Sport, and Life Sciences, Leeds Trinity University, Horsforth, Leeds, United Kingdom

    Marco Bardus

  3. Dept. of Health Promotion and Community Health, American University of Beirut, Beirut, Lebanon

    Marco Bardus

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Bardus, M. (2022). Communication for Behavioral Impact (COMBI). In: The Palgrave Encyclopedia of Social Marketing. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-14449-4_140-1

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  • DOI: https://doi.org/10.1007/978-3-030-14449-4_140-1

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  • Publisher Name: Palgrave Macmillan, Cham

  • Print ISBN: 978-3-030-14449-4

  • Online ISBN: 978-3-030-14449-4

  • eBook Packages: Springer Reference Business and ManagementReference Module Humanities and Social SciencesReference Module Business, Economics and Social Sciences

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