Pragmatics and Difference in the Social Othering of African Colonial Experience

Abstract

Pragmatics, beyond language, is construed here as the deliberate and surreptitious use of language, not just to communicate but “to do things” or recreate some desired order. Difference is, as it were, its philosophical correlation whose syntax, with the idea of the One and the Other, has been used to “make up” or to other the peoples and cultures of colonial Africa South of the Sahara. The purpose of this chapter is to examine how the philosophical affirmations or, simply, the language of difference and the inflectional use of pragmatics on certain terms such as “native,” “primitive,” and “savage” have served as a major plank for the establishment of the social Otherness of the African colonial experience. Put differently, what role, if any, does language play in the social othering of African colonial experience? To this end, we shall seek, first, to determine briefly the sense of critical narrative of how the social othering of African colonial experience was attained via the combined themes of pragmatics and Difference. The chapter concludes that although difference and othering are necessary conditions of human existence, the denigrating othering via language of the African colonial experience by the European colonialists was a case of calling the dog a bad name in order to hang it; and its consequences remain embedded in the physical, metaphysical, and transcendental architectonics of Africa till date.