Encyclopedia of Social Network Analysis and Mining

2018 Edition
| Editors: Reda Alhajj, Jon Rokne

Social Media, Definition, and History

  • Andreas M. Kaplan
Reference work entry
DOI: https://doi.org/10.1007/978-1-4939-7131-2_95



Ambient awareness

Awareness created through regular and constant reception and/or exchange of information fragments through social media


Massively multiplayer online role-playing game

Mobile social media

Group of mobile marketing applications that allow the creation and exchange of user-generated content


User-generated content


Social media are defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” (Kaplan and Haenlein 2010, p. 61). Indeed, many have mastered the social media landscape successfully, showing the potential of these applications to yield impressive results. In politics, e.g., social media communications were a key element in...
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Copyright information

© Springer Science+Business Media LLC, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Department of MarketingESCP Europe Business SchoolParisFrance

Section editors and affiliations

  • Talel Abdessalem
    • 1
  • Rokia Missaoui
    • 2
  1. 1.telecom-paristechParisFrance
  2. 2.Department of Computer Science and EngineeringUniversité du Québec en Outaouais (UQO)GatineauCanada