Encyclopedia of Social Network Analysis and Mining

2018 Edition
| Editors: Reda Alhajj, Jon Rokne

Online Identities and Social Networks in Organizational Settings

  • Magdalena Bielenia-Grajewska
Reference work entry
DOI: https://doi.org/10.1007/978-1-4939-7131-2_337



Company Identity

An identity created in organizational settings by workers and stakeholders

Online Identity

An identity created and maintained in online settings

Online Network

A network created and maintained in online settings

Social Network Analysis (SNA)

An approach used to study the characteristic features of social networks

Social Network

A system of grids, lattices, and ties determining the relationships between people


The modern organization can be characterized by the growing role of technology in creating, distributing, and using organizational content as well as offering different possibilities to diversified stakeholders outside their typical use. With the increasing importance of organizational activities that occur outside the traditional settings (e.g., on the Internet), online identity has become an important part of corporate and institutional representation. Online...

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Copyright information

© Springer Science+Business Media LLC, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Intercultural Communication and Neurolinguistics Laboratory, Department of Translation Studies, Faculty of Languages, Institute of EnglishUniversity of GdanskGdanskPoland

Section editors and affiliations

  • Felix Wu
    • 1
  • Henric Johnson
    • 2
  1. 1.UC-DavisDavisUSA
  2. 2.Blekinge Institute of TechnologyKarlskronaSweden