Actionable Information in Social Networks, Diffusion of
Spread of an idea, product, or behavior in a social system
- Social Ties
Connections between individuals on which information is passed
Information diffusion is the process whereby information spreads through a social system through interactions among its members. Actionable information refers to information that requires the individual members to make a decision or perform an action.
Diffusion can be described as “the process by which an innovation is communicated through certain channels over time among the members of a social system” (Rogers 1995). The innovations can be ideas, products, or behaviors but in general can refer to anything that is perceived as new or novel by the individuals of the social system. The innovations spread from originating sources to prospective users and individuals. Diffusion theories and models are used to describe how these...
This material is based upon work sponsored by the Army Research Laboratory under Cooperative Agreement Number W911NF-09-2-0053 at Rensselaer Polytechnic Institute and by the Department of Homeland Security through the Command, Control, and Interoperability Center for Advanced Data Analysis Center of Excellence at Rutgers University. The views and conclusions contained in this document are those of the authors and should not be interpreted as representing the official policies, either expressed or implied, of the Army Research Laboratory or the US Government.
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