Structure Analytics in Social Media
Structure analytics in social media is the process of discovering the structure of the relationships emerging from social media use, by leveraging the rich metadata associated with items and users in online sites. It focuses on identifying the users involved, the activities they undertake, the actions they perform, and the items they create and interact with. Example items can be movies, restaurants, entities, and Web pages. The objective of structure analytics in social media is to identify interesting patterns in large amounts of user-generated content such as product reviews, rating, forums, and social media conversations and use that knowledge in subsequent actions. An example mining task is finding groups of reviewers who have similar feedback (such as high ratings) for similar (or diverse) sets of items (such as movies by the same director). Unlike...
KeywordsMold Marketing Coherence
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