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Web Advertising

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Encyclopedia of Database Systems

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  1. Abe N. Improvements to the linear programming based scheduling of web advertisements. J Electron Commer Res. 2005;5(1):75–98.

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Author information

Authors and Affiliations

  1. Uppsala University, Uppsala, Sweden

    Vanja Josifovski

  2. Yahoo! Research, Santa Clara, CA, USA

    Andrei Broder

Authors
  1. Vanja Josifovski
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  2. Andrei Broder
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Corresponding author

Correspondence to Vanja Josifovski .

Editor information

Editors and Affiliations

  1. Georgia Institute of Technology College of Computing, Atlanta, Georgia, USA

    Ling Liu

  2. University of Waterloo School of Computer Science, Waterloo, Ontario, Canada

    M. Tamer Özsu

Section Editor information

  1. Google Research, 76th 9th Ave, 10018, New York, NY, USA

    Cong Yu Research Scientist

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© 2016 Springer Science+Business Media New York

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Josifovski, V., Broder, A. (2016). Web Advertising. In: Liu, L., Özsu, M. (eds) Encyclopedia of Database Systems. Springer, New York, NY. https://doi.org/10.1007/978-1-4899-7993-3_455-2

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  • DOI: https://doi.org/10.1007/978-1-4899-7993-3_455-2

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  • Publisher Name: Springer, New York, NY

  • Online ISBN: 978-1-4899-7993-3

  • eBook Packages: Springer Reference Computer SciencesReference Module Computer Science and Engineering

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