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Encyclopedia of AIDS pp 1–5Cite as

Mass Media and HIV Prevention

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Definition

Mass media. “A medium of communication (as newspapers, radio, or television) that is designed to reach the mass of the people” (Merriam Webster’s Collegiate Dictionary 1993, p. 715).

Mass media interventions use various mediums of communication – such as television, radio, newspapers, and websites – to deliver HIV prevention messages to large numbers of people with the intention of educating, changing attitudes, or influencing behavior. Ideally, mass media interventions in the prevention of HIV are thoughtfully designed and built upon formative research and sound media and behavior change theory. Mass media interventions are messages or interactive interventions delivered through multiple media formats. Mass media interventions may be implemented or delivered by different sources (commercial, nonprofit, or governmental). Specific messages and desired effects can vary significantly between different campaigns. Mass media interventions in HIV prevention have been proven to be...

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Acknowledgments

Development of this manuscript was supported in part by the National Institute on Drug Abuse under award numbers T32DA007250, P50DA09253, and U10DA015815. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health.

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Authors and Affiliations

  1. Department of Psychiatry, Community Health Systems, University of California, 2 Koret Way, Room N505, San Francisco, CA, USA

    Annesa Flentje

  2. Department of Psychiatry, University of California, 1001 Potrero Avenue, San Francisco, CA, USA

    Annesa Flentje & James L. Sorensen

Authors
  1. Annesa Flentje
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  2. James L. Sorensen
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Corresponding author

Correspondence to Annesa Flentje .

Editor information

Editors and Affiliations

  1. Dept. Cell & Molecular Biology, Northwestern University, Feinberg School of Medicine, Chicago, Illinois, USA

    Thomas J. Hope

  2. Office of Graduate and Postdoctoral Studies, University of Miami, Miller School of Medicine, Miami, Florida, USA

    Mario Stevenson

  3. University of California, San Diego Dept. Pathology, La Jolla, California, USA

    Douglas Richman

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Flentje, A., Sorensen, J.L. (2014). Mass Media and HIV Prevention. In: Hope, T., Stevenson, M., Richman, D. (eds) Encyclopedia of AIDS. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-9610-6_93-1

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  • DOI: https://doi.org/10.1007/978-1-4614-9610-6_93-1

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  • Publisher Name: Springer, New York, NY

  • Online ISBN: 978-1-4614-9610-6

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