Synonyms
Anchor; Anchor text surrogate
Definition
Anchor text is the text associated with a hyperlink pointing from one Web document to another. Anchor text provides a concise description of a document, not necessarily written by the author of the document. It is very effective in Web search retrieval tasks, and in particular, in tasks where the aim is to find the home page of a given website.
Key Points
Hyperlink analysis algorithms explicitly employ the hyperlinks between Web documents to find high quality or authoritative Web documents. A form of implicit use of the hyperlinks in combination with content analysis is the use anchor text associated with the incoming hyperlinks of documents. Web documents can be represented by an anchor text surrogate, which is formed by collecting the anchor text associated with the hyperlinks pointing to the document.
The anchor text of the incoming hyperlinks provides a concise description for a Web document. The used terms in the anchor text may be...
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Recommended Reading
Craswell N, Hawking D, Robertson S. Effective site finding using link anchor information. In: Proceedings of the 24th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval; 2001. p. 250–7.
Eiron N, McCurley KS. Analysis of anchor text for web search. In: Proceedings of the 26th Annual International ACM SIGIR Conference on Research and Development in Informaion Retrieval; 2003.p. 459–60.
Upstill T, Craswell N, Hawking D. Query-independent evidence in home page finding. ACM Trans Inform Syst. 2003;21(3):286–313.
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Plachouras, V. (2018). Anchor Text. In: Liu, L., Özsu, M.T. (eds) Encyclopedia of Database Systems. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-8265-9_939
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