Trust in Social Networks
One party is willing to rely on the actions of another party
Trust is an important phenomenon in social networks. People trust one another for different reasons in various social contexts. Person A may trust person B because of person B’s characteristics, e.g., B’s expertise in the area of A’s current task. In addition, person A may trust person B because of social effects, such as homophily or because other trusted people in A’s network may already trust B. In social networks, a person’s trustworthiness can be categorized into long-term trustworthiness and real-time trustworthiness.
A person’s long-term trustworthiness measures how much she/he can be trusted based over a long period of time. This is an aggregated measure that can be derived from the person’s past behavior in his/her social networks, such as whether he/she always conveys truthful information or whether his/her opinions on a certain topic are...
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