Encyclopedia of Social Network Analysis and Mining

Living Edition
| Editors: Reda Alhajj, Jon Rokne

Trust in Social Networks

  • Zhen Wen
Living reference work entry
DOI: https://doi.org/10.1007/978-1-4614-7163-9_295-1




One party is willing to rely on the actions of another party


Trust is an important phenomenon in social networks. People trust one another for different reasons in various social contexts. Person A may trust person B because of person B’s characteristics, e.g., B’s expertise in the area of A’s current task. In addition, person A may trust person B because of social effects, such as homophily or because other trusted people in A’s network may already trust B. In social networks, a person’s trustworthiness can be categorized into long-term trustworthiness and real-time trustworthiness.

Long-Term Trustworthiness

A person’s long-term trustworthiness measures how much she/he can be trusted based over a long period of time. This is an aggregated measure that can be derived from the person’s past behavior in his/her social networks, such as whether he/she always conveys truthful information or whether his/her opinions on a certain topic are...

This is a preview of subscription content, log in to check access.


  1. Borbora Z, Ahmad M, Haigh K, Srivastava J, Wen Z (2011) Exploration of robust features of trust across multiple social networks. In: 2nd workshop on trustworthy self-organizing systems, in conjunction with 2011 I.E. conference on self-adaptive and self-organizing systems, Ann Arbor, 3 Oct 2011, pp 27–32Google Scholar
  2. Luo A, Sullivan T (2010) A user-friendly SSVEP-based brain-computer interface using a time-domain classifier. J Neural Eng 7(2)Google Scholar
  3. Tang J, Liu H, Gao H, Sarmas A (2012) eTrust: understanding trust evolution in an online world. In: KDD 2012, Beijing, pp 253–261Google Scholar
  4. Yasui Y (2009) A brainwave signal measurement and data processing technique for daily life applications. J Physiol Anthropol 28(3):145–150CrossRefGoogle Scholar

Copyright information

© Springer Science+Business Media LLC 2017

Authors and Affiliations

  1. 1.Alibaba CloudHangzhouChina