Living Reference Work Entry

Encyclopedia of Social Network Analysis and Mining

pp 1-11

Date: Latest Version

Behavior Modeling in Social Networks

  • Meng JiangAffiliated withDepartment of Computer Science and Engineering, University of Notre Dame Email author 

Synonyms

Applied behavior analysis in social networks; Behavioral analytics in social networks

Glossary

CF

Collaborative filtering

LDA

Latent Dirichlet Allocation: an effective topic model

OSNs

Online social networks

Power law

A functional relationship between two quantities where a relative change in one quantity results in a proportional relative change in the other quantity: one quantity varies as a power of another

RSs

Recommender systems

SBD

Suspicious behavior detection: detecting fake reviews, fake social accounts, spammers, fake relationships, and fraudsters

Social context

Contextual factors that determine users’ behaviors in social environments such as influence, trust, and preference

UGC

User-generated content

Definition

Behavior modeling in social networks is a core framework of the “data-to-knowledge-to-service” pipeline with behavioral data as input to support services and systems of the OSNs including precise recommendation and spam and fraud detection (Fig. 1). The main object in the behavi ...

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