Online Corporate Social Networking
Online corporate social networking is an online activity focused on building corporate or professional relationship among organizational members. It may occur inside the organization and then it takes place on internal networking platforms which are dedicated to users working in this organization, or it could be related to online actions undertaken on external networking platforms by users working for different organizations in order to create, maintain, or develop business or career-oriented ties.
Key Concepts and Definition of Terms
Early studies on online networking were related to social networks based on computer-mediated communication such as email or computerized conferencing (Garton et al. 1997). Wellman et...
KeywordsSocial Medium Online Community Corporate Social Performance Customer Relationship Management Networking Platform
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