Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship

2013 Edition
| Editors: Elias G. Carayannis

Idea-Marathon System (IMS)

  • Takeo HiguchiEmail author
Reference work entry
DOI: https://doi.org/10.1007/978-1-4614-3858-8_48


What is Idea-Marathon System?

Idea-Marathon System, so-called IMS, is a philosophical approach of creativity, to build up a habit of daily thinking and immediate writing in one’s notebook along with a consecutive number to each idea. IMS was created by Takeo Higuchi in 1984. Higuchi has been writing these days 50 ideas everyday, often with drawings in his 408 notebooks as of Oct, 2012, accumulating more than 360,000 ideas in his notebooks.

Principles of Idea-Marathon

  1. 1.

    Keep using notebooks of the same kind.

  2. 2.

    Generate new ideas everyday to write in the notebook chronologically with idea numbers.

  3. 3.

    Draw pictures for your ideas as often as possible.

  4. 4.

    Talk to your neighbors.

  5. 5.

    Review your ideas.

  6. 6.

    Implement the best ideas out of stock.


Unique points of Idea-Marathon (IMS) are that it is done DAILY so that IMS will become a habit for at least 3 months.

What to Record Idea in IMS

In Idea-Marathon, there are no...

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  1. Kawaji T, Higa M, Nakaji Y. Effect of Creativity in Idea-Marathon System. (in Japanese). The 33rd conference of Japan Creativity Society; 2011.Google Scholar

Copyright information

© Springer Science+Business Media LLC 2013

Authors and Affiliations

  1. 1.Idea-Marathon Institute (IMS Institute)/University of Electro-CommunicationsTokyoJapan