Experiential Learning and Creativity in Entrepreneurship
Entrepreneurial creativity can be defined as the social and cognitive processes through which entrepreneurs develop novel and useful ideas that transform and create new markets (Gemmell et al. 2011). Innovative entrepreneurs form new businesses by applying creative ideas to produce unique and transformative new products and services. Experiential learning theory (ELT), described by David Kolb as the “dynamic view of learning based on a learning cycle driven by the resolution of the dual dialectics of action/reflection and experience/abstraction” (Kolb 1984), has dramatically expanded researchers’ understanding of how entrepreneurs use creativity to solve customer problems and produce innovative new products and services.
The Kolb experiential learning theory (Kolb 1984) has been a useful tool for addressing the real-world...
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