Creativity Techniques: Use of Creativity Techniques in Innovation Processes
Creative Ideas as a Starting Point for Innovations
Basis of any innovation is a creative thought. It may be that, prior to the creative impulse, reflections and analyses have been made to develop new products or services in a certain customer segment or to solve identified problems or challenges. When a task or even a pressure to develop an innovation is imposed to individuals, very often, concrete ideas are not emerging. A creative idea must arise in a motivated person’s brain; then it must be formulated accurately, technically developed, and finally launched as a new product or new service to the market.
A creative concept typically ignores common solutions and structures. Instead, it relies on new approaches. Usually after a creative concept has been generated, laborious work of verification, development, and implementation follows.
Looking at current real innovations, it is obvious that not only one single “brilliant” idea led to the innovation, rather additional, more detailed and...
- Altschuller GS. Erfinden – Wege zur Lösung technischer Probleme. Berlin: VEB Verlag Technik; 1984.Google Scholar
- Buzan T, Buzan B. Kopftraining. Anleitung zum kreativen Denken. 3rd ed. München; 1986.Google Scholar
- De Bono E. Six thinking hats. Toronto: Key Porter; 1985.Google Scholar
- Dilts RB, Epstein D, Dilts RW. Tools for dreamers. Strategies for creativity and the structure of innovation. Capitola: Meta Publications; 1991.Google Scholar
- Geschka H. Kreativitätstechniken. In: Staudt E, editor. Management von innovationen. Frankfurt: FAZ-Verlag; 1986. p. 147–60.Google Scholar
- Geschka H. Visual confrontation. Developing ideas from pictures. In: Geschka H, Moger S, Richards T, editors. Creativity and innovation. The power of synergy. Darmstadt: Geschka & Partner; 1993. p. 151–7.Google Scholar
- Geschka H, Zirm A. Kreativitätstechniken. In: Albers S, Gassmann O, editors. Handbuch Technologie- und innovations management. 2nd ed. Wiesbaden: Gabler; 2011. p. 279–302.Google Scholar
- Geschka H, Schaude G, Schlicksupp H. Modern techniques for solving problems. Chem Eng. 1973;80(18):15–63.Google Scholar
- Gordon WJJ. Synectics. New York: Harper & Row; 1969.Google Scholar
- Martin JNT, Henry J. Problem solving by manipulation of imagery. In: Rickards T et al., editors. Creativity and innovation. Learning from practice. Delft: TNO; 1991. p. 183–8.Google Scholar
- Osborn AF. Applied imagination. 3rd ed. New York: Charles Scribner’s Sons; 1953.Google Scholar
- Sickafus EN. Structured inventive thinking. A conceptual approach to real-world problems. Ind Phys. 1996;2(3):18–20.Google Scholar
- Van Gundy AB. Techniques of structured problem solving. New York: Van Nostrand Reinhold; 1981.Google Scholar
- Zwicky F. Entdecken, Erfinden, Forschen im Morphologischen Weltbild. München: Droemer-Knaur; 1966.Google Scholar