Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship

2013 Edition
| Editors: Elias G. Carayannis

Corporate Creativity

Reference work entry
DOI: https://doi.org/10.1007/978-1-4614-3858-8_351

Introduction

When describing creativity at Pixar Animation Studios, cofounder and CEO Ed Catmull (2008) wrote, “A movie contains literally tens of thousands of ideas. They’re in the form of every sentence; in the performance of each line; in the design of characters, sets and backgrounds; in the locations of the camera; in the colors, the lighting, the pacing. The director and the other creative leaders of a production do not come up with all the ideas on their own; rather, every single member of the 200–250 person production group makes suggestions. Creativity must be present at every level of every artistic and technical part of the organization” (p. 66).

Creativity in a corporate setting, whether in the private or public sector, a large or small organization, and manufacturing or service industry, is much more like Pixar than not. Creative ideas can and actually do need to come from everyone in the organization. Nobody can predict who will be involved in them, what they will be, when...

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Copyright information

© Springer Science+Business Media LLC 2013

Authors and Affiliations

  1. 1.College of EducationOregon State UniversityCorvallisUSA
  2. 2.Isenberg School of ManagementUniversity of MassachusettsAmherstUSA