Creativity from Design and Innovation Perspectives
The notion of innovation is associated with abundant literature presenting a variety of viewpoints, some complementary and others contradictory. In this literature, the concept of innovation is often associated with novelty and the added value provided by new products, processes, or services to groups or individuals. This viewpoint is clearly present in the third edition of the Oslo Manual (2005) which defines innovation as “the implementation of a new or significantly improved product (good or service), or process; a new marketing method, or a new organizational method in business practices, workplace organization or external relations.” Elsewhere the same reference to novelty is used to describe creativity, “the creative process is seen as the sequence of thoughts and actions that leads to a novel, adaptive production” (Lubart 2010). This type of ambiguity and confusion in the definitions of the two concepts is often encountered in many related works.
The confusion is...
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