Encyclopedia of Color Science and Technology

2016 Edition
| Editors: Ming Ronnier Luo

Color Trends

  • Maria Luisa Musso
  • Renata Pompas
  • Leonhard Oberascher
Reference work entry
DOI: https://doi.org/10.1007/978-1-4419-8071-7_238

Synonyms

Definition

Expected forthcoming market interest in some specific color shades.

Overview

Sociological Function of Color Trends

Color trends are temporal collective color preferences. They restrain individual- as well as group-specific color preferences and determine people’s tastes and judgments over a certain period. Their application is typically not restricted to particular objects, contexts, or aesthetic conventions and is unconstrained by any functional, symbolic, or formal influences. Therefore, even colors with inherently negative symbolic meanings or connotations can become collectively preferred for a certain period. Individuals as well as society more generally perceive color trends as an articulation of “the predominant taste orientation.” Anyone who adopts the trend demonstrates that she/he is open-minded, modern, and a member of an ideal (ized) peer group representing the Zeitgeist....

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References

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Copyright information

© Springer Science+Business Media New York 2016

Authors and Affiliations

  1. 1.Architecture, Design and Urbanism, Color Research ProgramUniversity of Buenos AiresBuenos AiresArgentina
  2. 2.MilanItaly
  3. 3.FH Joanneum University of Applied Sciences, GrazSalzburgAustria