Psychological Color Effects
Psychological color effects are the outcome of color sensations as determined by human perception and emotion, including color influences on feelings, thinking, and behavior.
Introduction and Classification
Colors may alter people’s percepts and may affect how they feel. Colors with their psychological effects are most studied under three main areas: advancing and receding/retreating colors, in relation to temperature (warm vs. cool) and in relation to emotions. Advancing and receding/retreating colors are related with visual perception where people tend to see some colors as if they are closer than they actually are or vice versa. The effect of color on warmth perception is related with feeling warm, which could be a physical or sensorial effect. In this case, some colors may increase or decrease the feeling of warmth, although the actual physical temperature remains the same. In relation to emotion, people’s...
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