ARCS Model of Motivation
The ARCS model (Keller 1983) is a motivational design process that includes a synthesis of motivational concepts and theories that are clustered into four categories: attention (A), relevance (R), confidence (C), and satisfaction (S). Each of these major categories contains subcategories that consist of smaller, more homogeneous subsets of concepts. The categories resulted from grouping motivational concepts based on shared attributes. The categories and subcategories provide a basis for analyzing the characteristics of learner motivation to determine how to create motivational strategies and learning environments that stimulate and sustain people’s desires to learn. The design process can also be used to identify deficiencies in specific areas of learner motivation so that remedial strategies can be developed.
The categories that emerged were based on an empirical examination of the...
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