Internet-based studies are roughly systematized in four categories (Reips, 2006): Internet-based experiments, web surveys and questionnaires, Internet-based assessment, and nonreactive data collection on the Internet. In a wider sense, studies about human activities on the Internet can also be defined as Internet-based studies.
The first Internet-based studies were conducted in the mid-1990s, shortly after the World Wide Web had been invented at CERN in Geneva (Musch & Reips, 2000; Reips, 2006). Conducting studies via the Internet is considered a second revolution in behavioral research, after the computer revolution in the late 1960s and early 1970s that brought about many advantages over widely used paper-and-pencil procedures (e.g., automated processes, heightened precision). The Internet revolution in behavioral research added the dimension of interactivity via a...
References and Readings
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