Strong, E. K., Jr.
Basic Biographical Information
Born: August 18, 1884; Died: December 6, 1963.
Edward Kellogg Strong received the B.A. from the University of California at Berkeley in 1906 and then, after a stint in the US Forestry Service and after taking the M.A. at Berkeley, entered the graduate program of Columbia University and became associated with new developments there in applied psychology. His 1911 doctoral thesis with Hollingworth concerned the effectiveness of advertising, which was a continuing interest for much of his career. After obtaining the doctorate he was, from 1912 to 1915, a research fellow for the Association of National Advertisers as well as a lecturer at Columbia, publishing extensively on applied aspects of memory, fatigue, and efficiency. He then was a professor of psychology and education at George Peabody College for Teachers until joining the Army in 1917 and serving with the rank of Lieutenant Colonel on the Committee for Classification of Personnel. This work (Strong 1918...
- Strong, E. K. (1918). Work of the committee of classification of personnel in the army. The Journal of Applied Psychology, 2(2), 130–139.Google Scholar
- Strong, E. K. (1925). The psychology of selling and advertising. New York: McGraw-Hill.Google Scholar
- Strong, E. K. (1934). The second-generation Japanese problem. Stanford: Stanford University Press.Google Scholar
- Strong, E. K. (1943). Vocational preferences of men and women. Stanford: Stanford University Press.Google Scholar
- Strong, E. K., & Loveless, J. E. (1926). Want and solution advertisements. Journal of Applied Psychology, 10(3), 346–366.Google Scholar