Definition
In the field of health promotion and disease prevention, a target group is a group of individuals with identical characteristics who are the objective of a health promotion or diseases prevention intervention.
Basic Characteristics
The term target group is borrowed from communication science and advertising and describes a group of individuals who are the objective of advertising and marketing measures. In addition, a target group shares designated characteristics or properties. Target groups are important elements of all health education and information measures in health promotion and disease prevention. A clear and well thought-out definition of the group which is the objective of an intervention is an important condition for formulating realistic objectives for reaching these objectives as well as for reaching the group itself. Strategies and measures have to correspond to the lifestylesof target groups if lasting individual or structural changes are to be achieved. If...
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References
Federal Centre for Health Education (FCHE) (ed) (1999) Evaluation as a quality assurance tool in health promotion. FCHE, Cologne. http://www.bzga.de/bzga_stat/pdf/60806070.pdf. Accessed 29 Jan 2008
German Federal Centre for Health Education (FCHE) (ed) (2003) Leitbegriffe der Gesundheitsförderung – Glossar zu Konzepten, Strategien und Methoden der Gesundheitsförderung, 4th edn. Fachverlag Peter Sabo, Schwabenheim
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Fuchs, A. (2008). Target Group . In: Kirch, W. (eds) Encyclopedia of Public Health. Springer, Dordrecht. https://doi.org/10.1007/978-1-4020-5614-7_3443
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DOI: https://doi.org/10.1007/978-1-4020-5614-7_3443
Publisher Name: Springer, Dordrecht
Print ISBN: 978-1-4020-5613-0
Online ISBN: 978-1-4020-5614-7
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