World Wide Fund for Nature (WWF)
Origin. WWF was officially formed and registered as a charity on 11 Sept. 1961. The first National Appeal was launched in the United Kingdom on 23 Nov. 1961, shortly followed by the United States and Switzerland.
Mission. WWF has as its mission preserving genetic, species and ecosystem diversity; ensuring that the use of renewable natural resources is sustainable now and in the longer term, for the benefit of all life on Earth; promoting actions to reduce to a minimum pollution and the wasteful exploitation and consumption of resources and energy. WWF’s ultimate goal is to stop, and eventually reverse, the accelerating degradation of our planet’s natural environment, and to help build a future in which humans live in harmony with nature.
Organization. WWF is the world’s largest and most experienced independent conservation organization with over 5m. supporters (including 1·1m. in the USA) and a global network of 33 National Organizations and four associate offices.