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Philanthropy and the Media

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International Encyclopedia of Civil Society

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Introduction

Media – either print, television, radio, or the Internet – affect the development of the civil society and philanthropy to a significant degree. As the nature of today’s media has been dramatically changing, the impact that media is having on nonprofit organizations and philanthropy is unprecedentedly critical.

As communication and fundraising tools, media provide nonprofit organizations with effective and sophisticated techniques and enable them to reach wide audience and donors with a wide range of demographic profiles, giving interests, and geographical areas. Cases such as pledge drive campaigns by Public Broadcasting Service (PBS) and National Public Radio (NPR) inform us that applications of media outlets to practices of philanthropic fundraising is far from new. Fundraising via new media such as so-called e-Philanthropy offers new ways to reach the public sometimes internationally as well as domestically with the speed and the decreased cost.

Dynamic changes in the...

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Author information

Authors and Affiliations

  1. Indiana University, 700 N. Alabama St. #221, Indianapolis, IN, USA

    Tamaki Onishi

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  1. Tamaki Onishi
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Editor information

Editors and Affiliations

  1. University of Heidelberg, Heidelberg, Germany

    Helmut K. Anheier

  2. Hertie School of Governance, Berlin, Germany

    Helmut K. Anheier

  3. George Mason University, Arlington, VA, USA

    Stefan Toepler

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Onishi, T. (2010). Philanthropy and the Media. In: Anheier, H.K., Toepler, S. (eds) International Encyclopedia of Civil Society. Springer, New York, NY. https://doi.org/10.1007/978-0-387-93996-4_576

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  • DOI: https://doi.org/10.1007/978-0-387-93996-4_576

  • Publisher Name: Springer, New York, NY

  • Print ISBN: 978-0-387-93994-0

  • Online ISBN: 978-0-387-93996-4

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