Skip to main content
SpringerLink
Log in

Corporate Giving

  • Reference work entry
International Encyclopedia of Civil Society

  • 149 Accesses

Introduction

Businesses are producers of goods and services; as lobbyists they represent their own economic interests or the interests of their branch in politics. Increasingly, firms also contribute directly to the common welfare of society. In some companies there has been a long tradition of philanthropic involvement, especially in the form of corporate donations. Yet over the last 2–3 decades, corporate giving has increased considerably in scope in many countries. Although valid data regarding the extent of corporate giving is often lacking, current information which partially stems from regular surveys reveals that businesses play an important role in supporting nonprofit organizations.

Corporate giving is implemented in differentiated forms with various instruments. Given the globalized economy, these instruments are used in numerous countries. Businesses are becoming increasingly more involved in corporate giving in order to achieve their firm’s goals. This development goes hand...

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 1,100.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 1,099.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References/Further Readings

  • Achleitner, A. (2006). Social Entrepreneurship und Venture Philanthropie – Erste Ansätze in Deutschland. Erschienen in: Iris Hausladen (Hrsg.): Management am Puls der Zeit – Strategien, Konzepte und Methoden. München: TCW-Verlag 2007, S. 57–70.

    Google Scholar 

  • Australian Bureau of Statistics (2002). Generosity of Australian businesses, from http://www.ausstats.abs.gov.au/ausstats/subscriber.nsf/0/356844094DDD6666CA256BE50004530F/$File/81570_2000–01.pdf

  • Australian Bureau of Statistics (2008). Arts and culture in Australia: A statistical overview, from http://www.ausstats.abs.gov.au/ausstats/subscriber.nsf/0/0FDB6275792354A2CA2574520010AD6F/$File/41720_2008%20(first%20edition).pdf

  • Bennett, R. (1998). Corporate philanthropy in France, Germany, and the UK: International comparisons of commercial orientation towards giving in European Nations. In: International Marketing Review 15, S. 458–475.

    Google Scholar 

  • Bruhn, M. (2003). Sponsoring. Systematische Planung und integrativer Einsatz. Wiesbaden: Gabler Verlag.

    Google Scholar 

  • Business Civic Leadership Center (2008). Report on the state of corporate community investment. Washington, DC.

    Google Scholar 

  • Business in the Community (2003). Corporate foundations – building a sustainable foundation for corporate giving. A research report. London

    Google Scholar 

  • Campbell, D., Moore, G., & Metzger, M. (2002). Corporate philanthropy in the U.K. 1985–2000 some empirical findings. Journal of Business Ethics, 39(1–2/August 2002), S. 29–41.

    Google Scholar 

  • Chronicle of Philanthropy (2008). A gloomy giving outlook. Washington, DC.

    Google Scholar 

  • Ciconte, B. L., & Jacob, J. (2009). Chap. 10 Corporate fundraising. In Fundraising basics: A complete guide. Sudbury: Jones and Bartlett.

    Google Scholar 

  • Committee Encouraging Corporate Philanthropy (2008). Giving in numbers, 2008 edition. New York.

    Google Scholar 

  • Council on Foundations (2009). What is corporate giving?, from http://www.cof.org/members/content.cfm?itemnumber = 1247&navItemNumber = 2417

  • Foohey, P. (2004). Theory and evidence. Corporate philanthropy: Strategic in nature, poor in execution. New York: New York University.

    Google Scholar 

  • Forbes (2008). America’s most generous corporations. New York.

    Google Scholar 

  • Forsa – Gesellschaft für Sozialforschung und statistische Analysen (2005). Corporate Social Responsibilty in Deutschland. Untersuchung im Auftrag der Initiative neue soziale Marktwirtschaft. Berlin.

    Google Scholar 

  • Fuljahn, A. (2008). Cause-related marketing in Deutschland: Theoretische und empirische Analyse der Konsumentenreaktionen. Saarbrücken: Vdm Verlag Dr. Müller.

    Google Scholar 

  • Giving USA (2007). A publication of Giving USA foundation, researched and written by the Center on Philanthropy at Indiana University.

    Google Scholar 

  • Googins, B. K., & Rochlin, S. A. (2008). Corporate citizenship in the United States. In H. Backhaus-Maul, C. Biedermann, S. Nährlich, J. Polterauer (Hrsg.), Corporate Citizenship in Deutschland. Bilanz und Perspektiven (pp. 454–480). Wiesbaden: VS-Verlag.

    Google Scholar 

  • Hall, P. D. (1989). Business giving and social investment in the United States. In R. Magat (Hrsg.), Philanthropic giving. Studies in varieties and goals (pp. 221–245). New York: Oxford University Press.

    Google Scholar 

  • John, R. (2006). Venture philanthropy. The evolution of high engagement philanthropy in Europe. Skoll Centre Working Paper, März 2006.

    Google Scholar 

  • Kamens, D. H. (1985). A theory of corporate civic giving. Sociological Perspectives, 28(1), S29–50.

    Google Scholar 

  • LBG Research Institute (2008). Doing more with less: How the economic downturn will impact corporate giving in 2009. Stamford, CT.

    Google Scholar 

  • Mecking, C. (2008). Corporate giving. Unternehmensspende, sponsoring und insbesondere Unternehmensstiftung. In H. Backhaus-Maul, C. Biedermann, S. Nährlich, & J. Polterauer (Hrsg.), Corporate citizenship in Deutschland. Bilanz und Perspektiven (pp. 307–322). Wiesbaden: VS-Verlag.

    Google Scholar 

  • Nährlich, S. (2008). Tue Gutes und profitiere davon. Zum Nutzen von Corporate Citizenship Aktivitäten. In H. Backhaus-Maul, C. Biedermann, S. Nährlich, & J. Polterauer (Hrsg.), Corporate citizenship in Deutschland. Bilanz und Perspektiven (pp. 183–200). Wiesbaden: VS-Verlag.

    Google Scholar 

  • Nährlich, S., & Biedermann, C. (2008). Spenden-und Stiftungsengagements deutscher Banken. Paper.

    Google Scholar 

  • Noble, G., Cantrell, J., Kyriazis, E., & Algie, J. (2008). Motivations and forms of corporate giving behaviour: Insights from Australia. International Journal of Nonprofit and Voluntary Sector Marketing, 13(4), S315–325.

    Google Scholar 

  • Philanthropy New Zealand. (2007). Payroll giving: An overview, from http://giving.org.nz/files/Payroll%20Giving%20Reflective%20Paper_0.pdf

  • Scherer, A. G., & Palazzo, G. (2008). Handbook of research on global corporate citizenship. Cheltenham: Edward Elgar Publishing.

    Google Scholar 

  • Schwab, K. (2008). Global Corporate Citizenship. Working With Governments and Civil Society. Foreign Affairs, 87(1), S107–118.

    Google Scholar 

  • The Conference Board (2008). The 2007 corporate contributions report. New York.

    Google Scholar 

  • The Guardian (2006). FTSE 100 giving list 2005. London, from http://image.guardian.co.uk/sys-files/Society/documents/2006/11/08/ftse100.pdf

  • Useem, M., & Kuttner, S. I. (1984). Corporate contributions to the nonprofit sector. Working Paper No. 94, New Haven, CT: Ponpo.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Aktive Bürgerschaft, Albrechtstrasse 22, Berlin, Germany

    Stefan Nährlich

Authors
  1. Stefan Nährlich
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. University of Heidelberg, Heidelberg, Germany

    Helmut K. Anheier

  2. Hertie School of Governance, Berlin, Germany

    Helmut K. Anheier

  3. George Mason University, Arlington, VA, USA

    Stefan Toepler

Rights and permissions

Reprints and permissions

Copyright information

© 2010 Springer Science+Business Media, LLC

About this entry

Cite this entry

Nährlich, S. (2010). Corporate Giving. In: Anheier, H.K., Toepler, S. (eds) International Encyclopedia of Civil Society. Springer, New York, NY. https://doi.org/10.1007/978-0-387-93996-4_152

Download citation

  • DOI: https://doi.org/10.1007/978-0-387-93996-4_152

  • Publisher Name: Springer, New York, NY

  • Print ISBN: 978-0-387-93994-0

  • Online ISBN: 978-0-387-93996-4

  • eBook Packages: Humanities, Social Sciences and Law

Publish with us

Policies and ethics

Search

Navigation