Definition
Enabling technologies that support the personalization of Web-based applications include technologies for user profiling, intelligent search, filtering and recommendation of hypermedia contents, adaptive hypermedia, tracking and characterization of user browsing behaviors, and adaptive user interface.
Introduction
The emergence of personalization technologies on the Web allows customized information to be delivered to users according to their pertinent needs and interests as perceived by the system. Enabling technologies that support the personalization of web-based applications include technologies for user profiling, intelligent search, filtering and recommendation of hypermedia contents, adaptive hypermedia, tracking and characterization of user browsing behaviors, and adaptive user interface. In order to boost the commercial advantages and to retain internet-based customers' loyalties, personalization technologies have been...
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Fok, A.W.P., Ip, H.H.S. (2008). Personalized Educational Hypermedia. In: Furht, B. (eds) Encyclopedia of Multimedia. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-78414-4_178
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DOI: https://doi.org/10.1007/978-0-387-78414-4_178
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-387-74724-8
Online ISBN: 978-0-387-78414-4
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