Competitive advantage refers to the inherent ability of a firm to meet the real needs of key customers better than the competition. Two types of competitive advantage exist: transient competitive advantages and sustainable competitive advantages. Transient advantages come from one time improvements in the firm's ability to produce higher-quality, lower-cost, or more innovative products. For example, when a company locates a facility in a low-labor-cost country, it can gain a cost advantage over its competitors. However, as soon as the competitor locates in the same country, or in a lower wage country, the labor cost advantage disappears. Likewise, when a company introduces a new and superior product, it possesses an advantage in the marketplace. Unfortunately, most new products are in the market for much less than one year before the competition comes to the market with a better product (often reverse engineered and improved). A third type of transient advantage emerges when a firm...
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© 2000 Kluwer Academic Publishers
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(2000). SUSTAINABLE COMPETITIVE ADVANTAGE . In: Swamidass, P.M. (eds) Encyclopedia of Production and Manufacturing Management. Springer, Boston, MA . https://doi.org/10.1007/1-4020-0612-8_942
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DOI: https://doi.org/10.1007/1-4020-0612-8_942
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