Encyclopedia of Operations Research and Management Science

2001 Edition
| Editors: Saul I. Gass, Carl M. Harris

Conjoint analysis

Reference work entry
DOI: https://doi.org/10.1007/1-4020-0611-X_151
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Situations are presented to subjects, with the features of the situations varied by experimental design. The subjects are asked to state their preferences among the situations, and the importance of each feature is assessed by statistical analysis. See Forecasting.

Copyright information

© Kluwer Academic Publishers 2001

Authors and Affiliations

  1. 1.Robert H. Smith School of BusinessUniversity of MarylandCollege PartUSA
  2. 2.School of Information Technology & EngineeringGeorge Mason UniversityFairfaxUSA