Definition:With advances in handsets, wireless network infrastructure, and improvements in software development platform, mobile multimedia content for cell phones now includes digital music, games, videos, and TV.
NTT DoCoMo pioneered the mobile music market by introducing polyphonic ringtones (Chaku-Melody or Chaku-Melo) on i-Mode in 1999. With advances in handsets, wireless network infrastructure, and improvements in software development platform, mobile multimedia content for cell phones now includes digital music, games, videos, and TV.
Mobile Music
According to the Yankee group research firm, the mobile music market is expected to grow from around $200 million in revenue in 2004 to $1.2 billion by 2008 (IFPI, Jupiter Research, and other firms cite similarly optimistic numbers). Subscribers that tap into the mobile music market are projected to go up from 250, 000 in 2004 to 12 million in 2008.
Newer handset models from Nokia, Motorola, Ericsson and Handspring to name a few...
References
Mobile Video Revenue Strategies, available at http://www.iqpc.co.uk/.
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© 2006 Springer Science+Business Media, Inc.
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(2006). Cell Phones and E-Commerce. In: Furht, B. (eds) Encyclopedia of Multimedia. Springer, Boston, MA. https://doi.org/10.1007/0-387-30038-4_17
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DOI: https://doi.org/10.1007/0-387-30038-4_17
Publisher Name: Springer, Boston, MA
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